Our core values

astUtemy, originally called schoolofbookkeeping.com, was created to help owners of accounting and bookkeeping firms become leaders in their field. Later, the company was rebranded and expanded to cover topics for all business owners. Today, astUtemy is one of the leading sources of community and education for business owners of all kinds. Our focus on accounting and bookkeeping continues, as this is important for all business owners. We also dabble a bit in marketing. Ok, we more than dabble, but it’s just because we love it and we’re pretty good at it too.

The company also runs the very popular ABBO Facebook Discussion Group.

The company is 100% U.S. based and operated from Santa Barbara, California. Our faculty run practices all over the country. Learn more about them here.

Who are we?

We Foster Education

We work tirelessly to create fresh, great content for our members.


We Pursue Excellence

Be great or don’t bother is one of the most important concepts at astUtemy.

We Practice Honesty

Transparency and full disclosure about pricing and who we are is key to our success.


We Create Fun

Sometimes we come to work in our pajamas because you have to love what you do.

About Our Founders

Eric Greenspan

Eric’s an entrepreneur. He began his career selling lemonade and newspapers and hasn’t stopped since. He also runs The Ignite Program at 74 Systems.com, our sister company. Learn more about him at ericgreenspan.com

Angela Rust

Also an entrepreneur, Angela is a mom, college graduate, holds a real estate and mortgage license and in her spare time attends law school. Angela is also a part of The Ignite Program at 74 Systems. She’s pretty amazing and loves what she does.