Have you ever watched a webinar and thought, I want to do that but I am too afraid? When you are faced with fear, you have to decide what are you willing to struggle for to succeed. When I was a kid, I was painfully shy. Talking in front of a group would lead to tears. Over the years I forced myself to do it even when my voice and hands would shake. Eventually one day it stopped. The key is when you want to overcome a fear, you have to keep doing it.
So now that brings me to the video camera. When you speak in front of a group that is one thing but getting on camera can bring with it a whole new set of fear. Are you afraid of your webcam? Think about it, it’s the same really but you have built up this fear in your head. The best solution I can give it to give it a try. Fail really bad. Try again. We learn from our mistakes. Don’t be afraid to fail, try to fail. Why, because you will learn from your own experience what works and what doesn’t.
We recently hosted a very popular webinar called A Workshop about Webinars. As the title describes, we are teaching our members how to do webinars to grow their business. Everyone who attended the event wants to do webinars but no one has tried yet. You can use webinars to attract new clients and grow your business. Here are some of the major benefits of hosting webinars.
Educate your clients
The great thing about webinars is that you can record them. They can then be reused over and over. Think of something you get asked constantly in your business, then do a webinar. Whenever a client or potential client asks about that topic you can share your recorded webinar with then instead of answering the same question a million times.
Webinars are great content
Not only do webinars create value when you host them live, but since they can be recorded you can repurpose your webinar to share with others who could not attend. You can also create a video library on your website which creates an ongoing benefit. Then share your content on social media.
Webinars generate new clients
When people sign up for your webinar you collect their information. That new contact becomes a LEAD! You have the ability to expand your reach of potential clients. Rather than relying on local clients, you can now market globally through webinars. The content you share in your webinar to your audience should inform them about your products and services. This is your time to shine as the expert and creates the opportunity for a new client.
Create a new revenue stream
If you build up enough interest with a hot topic, you can set it up as a paid webinar event. THe more value you provide to your customers, they will be more likely to pay to get the information you are sharing. When thinking about topic ideas, think of your customer’s pain points. We help our Ignite clients with the develop the ideas for great webinars, content, and production. What problem can you solve for them? How can you save them money? How can you help them make more money? The better your solution the more they will be willing to pay for your webinar. You can quickly generate a lucrative revenue stream. Image selling 50 seats to your one hour webinar for $199 rather than 50 one hour client appointments!
Webinars are cost effective
It is easy to get started since the costs are low for an internet broadcast. All you need is the right equipment and you are ready to go live. Make sure you have a good internet connection, a microphone, and a webcam. Not only is it really affordable to get started, but the cost savings are huge compared to hosting a seminar, conference or meeting for your clients. Check out some of the quality requirements we share with our guest authors on schoolofbookkeeping.com
The benefits of hosting your own online webinar are powerful tools for your business. Don’t let the fear of your webcam get in the way of your success. Need help getting started or with technology or webinar topic ideas? Book a consultation with us and we will help you get started!
Share this Post