You know the phrase, “if you can’t beat em, join em?” Maybe “if you can’t beat Google, just stay the course” would be more ideal. When schoolofbookkeeping.com became astUtemy, many wondered why. They wondered if we were going to change our model and our focus. We were. We still are. But not really change; more like enhance. We’re going to continue doing exactly what we are doing but more of it and for a larger audience. This required a rebranding.
As schoolofbookkeeping.com grew, we began to realize that our members, while most are accountants, bookkeepers, and tax preparers, are also business owners. They need more than QuickBooks and Xero training videos. They need more than ANSWERS about trial balances and income statements. They need to know how to run their business, how to market, how to operate, how to profit, and how to love what they do. So we started creating content that everyone could benefit from, everyone that runs a business that is. We’ve continued to add a ton of educational videos about QuickBooks and other bookkeeping related topics, but we’ve also added a ton of other content to help you run your business, better.
Probably the biggest complaint we get is “Why aren’t we called SOBs anymore?” Ya, that happened and we couldn’t stop it. People loved it. I didn’t. It’s another part of the reason for the rebranding. Fun is a huge part of our culture, but the acronym was a little much even though my mother thought it was funny.
Today, our membership continues to grow and our members stick around. This tells us we are doing something right. We’d love to hear what you have to say. Please comment below and tell us what else you’d like to see happen at astUtemy and how we can better serve future and current members. Thanks in advance!
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