Yep, QuickBooks is now quickbooks. Or in graphical terms:
For many of us, this new logo will make our lives easier. Making the Q and the B uppercase has been a challenge. But now, it’s all lowercase. Awesome! At least, for marketers like me. But in the accounting profession, where paying attention to details is so important, the details related to marketing are often not the priority. As such, most will capitalize quickbooks to Quickbooks. It will just happen, mostly because of spellcheck and wordprocessing. I know this to be true. I created astUtemy which is often AstUtemy or Astutemy and it’s a constant battle.
But the new logo suggests it’s “quickbooks” and many will be emailed by “intuit” (also all lowercase) to change the way they spelled the highly regarded trademark. Only a week ago intuit emailed a client of ours to remind us that our use of “Quickbooks” should be “QuickBooks.” I know this. It was my mistake. I can’t believe it, but it happened. But now, I have to change it to “quickbooks” and I’ll never forget it again!
Someone didn’t get the memo yet:
What’s even more curious to many is that intuit did nothing to promote or mention the new logo. It just appeared. Not surprising for the accounting software giant. They don’t always follow convention. To be honest, the company is a behemoth and doesn’t exactly move at the speed of a startup. I guarantee you “xero” will be all over this though. Their logo is all the same case, lower case. Wait, I wonder? Nah.
But it’s clear it’s happening:
Anyhow, it is all over the intuit websites so have a look. Start updating your use of their trademark. They don’t exactly make it easy to find these logos and they don’t a “right click download” on their sites, so as soon as we come across the official versions, we’ll let you know and share. In fact, I think it’s time astUtemy created an “Image Library” for our members. Every industry approved logo in one place. We’re working on it now! Until then, email your intuit rep and ask them for the actual logo files. Reminder: PNG are usually transparent backgrounds. JPG are not. EPS are fancy and for your graphic designer.
Even QB Connect is on board:
Here’s an image tweeted August 5th (see the difference?):
Any further questions about this? Comment below…