Payment Options for your Customers

Eric GreenspanGuest Contribution, Merchant Services1 Comment

There are many choices when considering which payment options for your clients. Some of those options include:

  • Aggregate Merchants (PayPal, Square, etc.)
  • Cash
  • Credit Cards (Merchant Services & Payment Gateways)
  • Electronic Funds (ACH)
  • Mobile Payments (Swipers)
  • Paper Checks
  • Scanned Checks
  • Bartering

Most companies offer a combination of these services and select those that are convenient for the customer and result in quicker payments for themselves. My business, which provides consulting services and digital products, uses primarily paper checks (many of my clients still prefer this method), PayPal, and IPN (Intuit Payment Network).

Intuit Payment Network

For user of QuickBooks 2010 or later, and QuickBooks Online, the IPN allows you to include a payment link on your invoices (paper or electronic) so that the customer can click on the link (or type in the url) to quickly and easily pay you from their bank. Setting up an account is easy and can be done from inside QuickBooks or from the IPN website (https://ipn.intuit.com/).

You pay only 50 cents per payment received. Intuit takes out the fee and deposits the remaining amount directly into your bank account and sends you an e-mail saying you have received payment from your customer.

When you sign up initially, you will have a limit to the total dollar amount you can receive in one day. You will have to request an increase of your limit, but this is an easy process. I received a response and credit increase within 24 hours.

The payment is received in QuickBooks the same way any other payment is received, using “IPN” as a payment method. When the payment is deposited, the 50 cents merchant fee can be deducted on the deposit ticket, so the deposit amount matches the amount deposited into your bank.

Using IPN is free for your customers, and they can sign up for an account or make a one-time payment. They will have to enter their bank account information as this is a bank-to-bank transfer. Bank payments less than $5000 usually get to your bank account in 1-2 business days. All other payments including credit card payments are usually funded in 3-5 business days.

You can also use the IPN to accept credit card payments, but fees will apply.

I have been using Intuit’s Payment Network for six months and about 15% of my customers have used it. I am going to encourage more of them to use it as it eliminates the need to deposit paper checks, is cost effective (saves them money in some cases) and integrates with QuickBooks. It’s a great payment option for everyone.

This guest post is brought to you by Sandy Morgan

Sandy Morgan is owner of Almost Anything LLC (www.almostanythingllc.com) and co-owner of Business Made Simple LLC (www.businessmadesimplellc.com).

Sandy has over 30 years of sales, marketing, administrative and bookkeeping experience in a variety of industrial, business-to-business and retail industries.

She has held positions including Advertising Manager for a multi-billion dollar international company and Director of Sales and Marketing for a large privately held company, both located in Minnesota. She is a Certified QuickBooks ProAdvisor and active in many professional groups.

Her passion, however, is serving as personal Business Consultant and Bookkeeping Specialist to over 75 private companies, helping them face their biggest challenges of owning a business and implementing changes to simplify processes and become more efficient and productive.

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One Comment on “Payment Options for your Customers”

  1. I have discovered that the clients who prefer to pay by check are more reluctant to enter their banking information on a website that was linked from the invoice I sent.
    I recently participated in an intuit product testing and it seemed like they were trying to enhance IPN experience for the customers (or the payors). If intuit figured out why the clients were so wary to process payment this way, I think IPN will be very helpful in managing cash flow and AR for many businesses. I was advised they are working to release the improved features this fall.

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